Benefits of blogging – why blogging is important

Blogging can bring numerous and very significant benefits to businesses. In this article, we will give you an overview of the main benefits that a blog can bring to your business, along with exciting statistics that talk about the effectiveness of a blog and its contribution to your digital presence. A blog is a great way to drive traffic to your website, showcase your company's expertise and connect with potential customers and clients.

WHAT IS A BLOG

A blog can be a website or part of a larger website comprising articles published in reverse chronological order. The most recent articles appear at the top, followed by older articles. An informal writing style and openness to the discussion often characterize blog articles. In a blog, authors or a group of authors share their knowledge and views on a particular topic. Initially, blogs were mainly about personal topics. Still, soon companies also recognized the advantages of blogs, so today, many companies publish blogs to attract customers or clients.

The development of tools and platforms that made it easy to publish blog articles contributed to the popularization of blogs. I am writing this article with much personal experience with blogs because our company has been developing a blog module for DNN CMS for more than ten years under the name EasyDNN News, which is used by thousands of users around the world, including some of most well-known companies and organizations in the world. Through interaction with our users, we have gained a good insight into how blogs are used.

INTERESTING STATISTICS ABOUT THE BENEFITS OF BLOGGING

To get you interested in blogging, I will share some awe-inspiring statistics about the benefits of blogging that I found online.

• Businesses with blogs are 434% more likely to rank at the top of Google and other search engines (source).
• Businesses that blog get 97% more backlinks from other websites (source).
• Blogs rank fifth among the most trusted sources of information on the Internet (source).
• Companies that have a blog generate 67% more business opportunities per month (source).
• Businesses that blog receive twice as much traffic through their email campaigns (source).
• 66% of advertisers use blogs in their social media posts (source).
• 94% of people who share articles on social media do so because they think the articles might be helpful to others (source).
• 47% of shoppers read 3 to 5 articles or other information before making a purchase decision (source).
• Using images in blogs brings 97% more views (source).
• A blog generates about 60% of the traffic a website receives from search engines (source).
• On average, 24% of customers find information about a company first on a blog (source).
• People who have read your blog are 74% more likely to become your customers than those who haven't (source).

If these numbers have piqued your interest, read more about the benefits of blogging below.
 

THE MAIN ADVANTAGES OF A BLOGGING

IMPROVED SEARCH ENGINE RATING (SEO)

The positive impact of blogs on search engine optimization (SEO) is extremely high, and there are several reasons for this. First, the pages within your website may only sometimes easily compete for all keywords, especially for long phrases in search engines. A blog allows you to complete the keywords you are competing for.

Search engines love new content, so your website will rank better if you publish new content more often. We have already mentioned that websites with a blog get 97% more backlinks (links from other websites). Backlinks are also one of the factors Google uses to rank websites in search results.

From this, thanks to the blog, you compete for more keywords in search engines and consequently get more traffic, i.e., more visitors to your web pages. At the same time, the blog has a positive effect on the overall rating of your website. In the introduction, we noted that websites with a blog have up to 434% better chances of ranking well in search engines. Of the total traffic that comes to websites via search engines, the blog accounts for about 60%.

BLOG INCREASES TRAFFIC OF WEBSITE

In the previous section, we mentioned what a blog means for search engine optimization. More content and more articles mean more traffic from Google. However, with blog articles, you can also increase traffic in other ways. Blog articles are often part of various promotional campaigns. They are usually used in email campaigns and social media posts. We have already mentioned that companies that blog get twice as much traffic from their email campaigns as companies that do not blog and that 66% of marketers use blog articles in their posts on social media.

Example:

You wrote an article and published it on your blog. Then you shared that article on social media, such as Facebook. The article will attract attention on Facebook, and many people will click on it to read it. First, some will share your post, then their friends will see it, and some will click on the post again to read the article.

You can promote the article on Facebook as a paid ad that targets a specific audience. You can select the target audience based on interests, location, age, gender, and other criteria. For example, if your blog is about cooking, you can target an audience interested in cooking, cooking shows, recipes, etc. This way, you will achieve that your ad will be seen by those interested in your article and topic.

Blog articles continue to drive traffic to your site long after they are published, we can safely say for many years. In practice, we have met users who have created new websites with new content but kept blog articles from ten or more years ago. The same articles still bring them visitors from search engines. Blog articles make a lasting contribution to promoting your business and brand.

In our article about the sales funnel, we described the process and stages that customers go through, the journey from the moment they first hear about you to the moment they decide to buy. A blog article can serve as a magnet that draws the customer into your sales funnel and can also help them during the decision-making process.

A BLOG CAN HELP GROW YOUR EMAIL LIST

Many blogs, including ours, allow readers to sign up for an email list to be notified of newly published articles. Some readers will subscribe to your list if you write interesting and valuable articles. (Do not hesitate to subscribe to our list, we will send only such articles).

Some visitors will visit your website because they found an article on Google. And then what? The statistics are relentless here. Up to 70% of visitors who leave a website never come back. However, suppose you manage to convert a percentage of those visitors into subscribers to your email list. In that case, you have engaged with them, and there's a chance of future business or sales.

Do not expect a large number of subscribers overnight. Still, over some time, a blog can gain a significant number of subscribers.

BETTER INTERACTION WITH CUSTOMERS AND PROMOTION OF YOUR BRAND

A blog is a great way to create interaction between your customers and you. Authors share their knowledge and ideas on the blog, but they can also get a lot of feedback from readers. Knowing your audience well is invaluable. If your blog is open to comments, you can quickly get feedback and build relationships with your potential and current customers.

Through blog posts, you can show the human face and personality of your company, your vision, and your goals, making your readers more connected to your brand.

BE RECOGNIZED AS AN EXPERT IN YOUR FIELD

When you share valuable information and knowledge from your field over an extended period, you position yourself as an expert and reliable source of information. As a result, your blog becomes the best presentation of your expertise.

WIN NEW CUSTOMERS AND ATTRACT CUSTOMERS

We have already listed the main benefits a company can get from a blog. All these activities and benefits aim to do a more successful business, i.e., attracting new customers and clients, retaining existing customers, and keeping them satisfied.

The conversion rate is significantly higher for blog readers. According to statistics, someone is 74% more likely to become your customer or client if they read your blog. In addition, companies with blogs get 67% more leads on average than companies without blogs.

WHAT TO WRITE ABOUT?

What to write about is a general question that plagues many companies.

The answer to this question is very simple: write about what might interest your customers and clients in the field in which you operate.

Consider what information your clients expect from you and what questions they ask you.

Write articles that answer their questions and doubts. Write about news in your industry.

You have to give something to get something. So give your customers something by providing quality information in your articles.

What if you are not good at writing? In that case, you can hire professionals who are good at writing. Another statistic says about 45% of marketers hire external people to write blogs.

CONCLUSION

The blog plays a significant role in promoting the business. You need to have a blog to fully realize the potential of digital marketing. If your competitors don't have a blog yet, this is a great opportunity for you to capture a part of their market. You don't have time to wait if your competition already has a blog.

HOW TO GET A QUALITY WEBSITE WITH A GOOD BLOG

If you're wondering how to get quality websites with a good blog, you've come to the right place because if we consider ourselves experts in one field, it's blogs. As mentioned in this article, our company has been developing a blog module for DNN CMS for many years. DNN CMS is the most popular open-source CMS based on Microsoft .NET technology. Due to its advanced features, this CMS is widely used by large companies, organizations, web agencies, and individuals. And our blog module is the most popular DNN module ever. Thanks to this fact, we have gained extensive blog development experience and the good practices required for a successful blog.

If you want to build a modern website with or without a blog (though we highly recommend one for all the above purposes), please get in touch with us.